Generate a clear and differentiating value proposition

Your value proposition is the heart of your product message. It's what makes your customer understand — and above all believe — why your product is made for them. This prompt helps you formulate a clear, specific, and competitive proposition, based on a few pieces of information about your offering, your target, and your competition.

When to use this prompt?

For a landing page or showcase site

To clarify your positioning before a launch

To write an elevator pitch

In design workshop or startup studio

To brief a marketing or product team

What this prompt helps you achieve

A clear and impactful value proposition sentence or paragraph

Formulations that truly differentiate your product

A solid foundation to communicate your message everywhere: site, pitch, customer support, etc.

Tips and mistakes to avoid

✓Do's

•Identify the customer's real problem, not the one you imagine
•Compare yourself to a known reference, it's more meaningful

✗Don'ts

•Too vague: "we help companies be more efficient" → say what, for whom and how
•Don't forget emotion or customer benefit: "save time", "be reassured", etc.

Prompt Template

This is the base template with placeholders. Replace the placeholders with your specific information:

You are a marketing strategy expert. Help me formulate a differentiating value proposition for {{product_name}}, a product intended for {{target_audience}}, in the {{market_sector}} sector. It solves the following problem: {{problem_solved}}. Among existing alternatives, we find: {{main_competitors}}. The message must be {{tone}}, focused on what makes the product unique. {{additional_context_block}}

Placeholder descriptions:

{{product_name}}Product name - e.g. InovAI CRM

{{target_audience}}Target audience - e.g. Industrial SMEs, independent construction workers…

{{market_sector}}Business sector - e.g. CRM, HR, logistics, healthcare…

{{problem_solved}}Problem that the product solves - e.g. automate prospect management and reduce time spent making quotes

{{main_competitors}}Current competitors or alternatives - e.g. HubSpot, Zoho CRM, Google Sheets

{{tone}}Desired tone

{{additional_context}}Additional information (optional) - e.g. The product is currently in beta and only available in English.

Example of generated prompt

Here's an example with filled-in values:

You are a marketing strategy expert. Help me formulate a differentiating value proposition for InovAI CRM, a product intended for industrial SMEs, in the CRM sector. It solves the following problem: automate prospect management and reduce time spent making quotes. Among existing alternatives, we find: HubSpot, Zoho CRM, Google Sheets. The message must be impactful and concise. Also add these details: the product is currently in beta and only available in English.

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