Generate detailed and relevant customer personas for your product

Understanding your customers is the heart of a good product or effective marketing strategy. This AI prompt helps you create precise persona profiles, with name, role, goals, frustrations, preferred channels… and more. With a few simple fields, you get a prompt to inject into ChatGPT or Claude that will automatically generate 1 to 3 personas representative of your target.

When to use this prompt?

During product discovery or validation phase

Before launching a targeted marketing campaign

To create content adapted to each customer type

In product workshop or design thinking

To align your entire team on end users

What this prompt helps you achieve

User profiles with name, age, position, goals, fears, channels, objections

Easy-to-copy-paste profiles in Notion or Figma

Insights to guide your roadmap, content, or funnel

Tips and mistakes to avoid

✓Do's

•Mention frustrations or objections, that's what helps convert
•Keep your product in mind: personas must resonate with your value proposition

✗Don'ts

•Too many personas kills clarity → 2 or 3 are enough
•Don't confuse market segments and personas: a persona = a fictional person with a life

Prompt Template

This is the base template with placeholders. Replace the placeholders with your specific information:

You are a B2B/B2C marketing expert. Help me define {{number_of_personas}} detailed customer personas for {{product_name}}. This product targets {{audience_type}}, in the {{market_sector}} sector, and aims to {{product_goal}}. The personas must include: fictional name, age, role, goals, frustrations, preferred channels, potential objections. Use a {{tone}} tone. {{additional_context_block}}

Placeholder descriptions:

{{product_name}}Product / service name - e.g. InovAI CRM

{{audience_type}}Target customer type

{{market_sector}}Business sector - e.g. industry, education, retail...

{{product_goal}}Main product goal - e.g. automate customer relationship management

{{number_of_personas}}Number of personas to generate

{{tone}}Desired tone

{{additional_context}}Additional information (optional) - e.g. We have already identified customers in the construction sector.

Example of generated prompt

Here's an example with filled-in values:

You are a B2B/B2C marketing expert. Help me define 2 detailed customer personas for InovAI CRM. This product targets SMEs, in the industrial sector, and aims to automate customer relationship management. The personas must include: fictional name, age, role, goals, frustrations, preferred channels, potential objections. Use an accessible and educational tone. Also add these details: we have already identified customers in the construction sector.

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