When launching or facing strong competition, it’s crucial to know what makes you unique. This AI prompt helps you identify your key differentiators, structure them, and use them to pitch, convince, or position yourself more effectively.
When preparing an investor pitch
To write your marketing positioning
In a product strategy or business plan
To create a landing page or “Why us?” page
During a competitive benchmark
A clear formulation of your differentiators
Comparison points with the competition
A foundation to improve your pitch and communication
A base for your storytelling and website
This is the base template with placeholders. Replace the placeholders with your specific information:
You are an expert in product strategy and market positioning. Help me identify the competitive advantages of {{product_name}}, a solution intended for {{target_audience}}, in the {{market_sector}} sector. The main problem it solves is: {{problem_solved}}. Here are its current strengths: {{known_strengths}}. The tone should be {{tone}}. Provide clear, credible, and user-oriented differentiators. {{additional_context_block}}{{product_name}}Product / service name - e.g. InovAI CRM{{target_audience}}Target audience - e.g. industrial SMEs, early-stage startups, online students…{{market_sector}}Sector - e.g. B2B SaaS, e-commerce, logistics, education…{{problem_solved}}Problem you solve - e.g. teams waste too much time centralizing customer information{{known_strengths}}Known strengths / features - e.g. native Notion integration, ultra-simple UX, responsive human support{{tone}}Desired tone{{additional_context}}Additional information (optional) - e.g. The market is very competitive, we want to differentiate on execution.Here's an example with filled-in values:
You are an expert in product strategy and market positioning. Help me identify the competitive advantages of InovAI CRM, a solution intended for industrial SMEs in the B2B SaaS sector. The main problem it solves is: teams waste too much time centralizing customer information. Here are its current strengths: native Notion integration, ultra-simple UX, responsive human support. The tone should be professional and strategic. Also add these details: The market is very competitive, we want to differentiate on execution.
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