A good LinkedIn message shouldn't look like an ad. Establish a real connection from the first words. It helps you save time writing outreach messages, increase response rates without spamming, and create a credible first point of contact.
Sales prospecting on LinkedIn
Early-stage founders in market research
Freelancers/consultants looking for clients
When you have specific intel about a prospect
To stand out from generic LinkedIn messages
Save time writing outreach messages
Increase response rates without spamming
Create a credible first point of contact
Build genuine connections on LinkedIn
This is the base template with placeholders. Replace the placeholders with your specific information:
You are a LinkedIn outreach expert helping startup founders and sales reps write cold messages that actually get replies.
Context:
- Prospect's role and company: {{prospect_profile}}
- Trigger or angle for relevance: {{trigger_event}}
- Your product / value proposition: {{your_offer}}
Instructions:
- Be human and conversational
- Do not pitch hard or sell right away
- Personalize the first sentence
- Keep it under 350 characters
Output:
LinkedIn cold message:{{prospect_profile}}Prospect profile (role and company) - e.g., Head of Ops at Scale.io{{trigger_event}}Trigger or angle for relevance - e.g., hiring 3 new sales reps, recent blog post on automation, etc.{{your_offer}}Your product / value proposition - e.g., We help B2B teams reduce CRM admin work by 40% via automation.Here's an example with filled-in values:
You are a LinkedIn outreach expert helping startup founders and sales reps write cold messages that actually get replies. Context: - Prospect's role and company: Sophie, Head of Sales Operations at TechScale - Trigger or angle for relevance: Just posted about automation in sales teams and hiring 3 new SDRs - Your product / value proposition: We help B2B teams reduce CRM admin work by 40% via automation Instructions: - Be human and conversational - Do not pitch hard or sell right away - Personalize the first sentence - Keep it under 350 characters Output: LinkedIn cold message: Hey Sophie, I saw your post about automation in sales teams β super clear! I work on a tool that helps reduce 40% of manual CRM work. Open to discussing?
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