Craft a hyper-personalized cold outreach email

No more generic messages. Increase your reply rates with emails that stick to your prospect's context. It helps you generate cold leads without being intrusive, show that you've done your homework, and break the ice with an authentic hook.

When to use this prompt?

During manual or semi-automated prospecting campaigns

When you detect a potential buying signal (hiring, funding, LinkedIn post…)

For outbound sequences with Lemlist, Woodpecker, Instantly…

When you have specific intel about a prospect

To stand out from generic outreach

What this prompt helps you achieve

Generate cold leads without being intrusive

Show that you've done your homework

Break the ice with an authentic hook

Increase reply rates significantly

Tips and mistakes to avoid

✓Do's

•Use specific details about the prospect's recent activity
•Keep it short and value-focused
•Make the connection between their situation and your solution

✗Don'ts

•Don't be generic → personalize based on real signals
•Don't make it too long → keep it under 120 words
•Don't sound like a template → be conversational

Prompt Template

This is the base template with placeholders. Replace the placeholders with your specific information:

You are a smart outreach assistant helping founders and sales teams craft high-performing cold emails.

Here is the context:
- Prospect profile: {{prospect_profile}}
- Notable signal or recent activity: {{trigger_event}}
- Your product/service: {{your_offer}}

Instructions:
- Be short, friendly, and value-focused
- Personalize the hook based on the trigger
- Don't sound generic or templated
- Avoid jargon or fluff

Output:
Cold outreach email (max 120 words):

Placeholder descriptions:

{{prospect_profile}}Prospect profile - e.g., CTO of a B2B SaaS, active on LinkedIn about AI and scaling teams

{{trigger_event}}Trigger (event, signal, or insight) - e.g., raised a $5M seed round, shared a post about hiring SDRs, etc.

{{your_offer}}Your offer / product - e.g., an AI-powered CRM that helps SDRs prioritize leads

Example of generated prompt (final result)

Here's an example with filled-in values:

You are a smart outreach assistant helping founders and sales teams craft high-performing cold emails.

Here is the context:
- Prospect profile: Alex, CTO of a B2B SaaS company, active on LinkedIn about AI and scaling sales teams
- Notable signal or recent activity: Just posted about hiring 3 SDRs and wanting to scale pipeline quickly
- Your product/service: AI-powered tool that helps sales teams score and prioritize leads automatically, reducing no-shows by 40%

Instructions:
- Be short, friendly, and value-focused
- Personalize the hook based on the trigger
- Don't sound generic or templated
- Avoid jargon or fluff

Output:
Cold outreach email (max 120 words):

Subject: AI for your Sales team?

Hello Alex,

I saw you're hiring 3 SDRs and want to scale your pipeline quickly.

I work on a tool that helps teams score and prioritize leads automatically (our clients reduce no-shows by 40%).

If you're interested, I can send you a quick demo or make an intro to a client in your vertical.

– Clara

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