Turn a product feature into a clear value proposition

A technical feature doesn't sell. A clear benefit does. This prompt helps you make the conversion. It helps you clarify your sales pitch for your team or website, improve your pitch during demos or marketing campaigns, and precisely target a persona's expectations.

When to use this prompt?

When launching a new product or MVP

To revise your homepage or sales deck

When repositioning in a market

To improve marketing copy

When training sales teams

What this prompt helps you achieve

Clarify your sales pitch for your team or website

Improve your pitch during demos or marketing campaigns

Precisely target a persona's expectations

Transform technical jargon into customer benefits

Tips and mistakes to avoid

✓Do's

•Focus on outcomes: 'Save 5 hours/week' > 'automated workflow'
•Address specific pain points of your target audience
•Keep it simple and avoid technical jargon

✗Don'ts

•Don't list features → explain the benefit
•Don't be generic → tailor to your specific audience
•Don't use technical terms → use customer language

Prompt Template

This is the base template with placeholders. Replace the placeholders with your specific information:

You are a product marketing expert.
Your task is to rewrite a product feature so it becomes a compelling value proposition.

Inputs:
- Feature: {{feature}}
- Target audience: {{target_audience}}
- Business context or pain point (optional): {{context}}

Instructions:
- Avoid technical jargon
- Focus on the "so what?" for the customer
- Write 1–2 versions that are clear, concise, and benefit-oriented

Output format:
1. Value prop (version A): …
2. Value prop (version B): …

Placeholder descriptions:

{{feature}}Product feature - e.g., Real-time synchronization across distributed nodes

{{target_audience}}Target audience - e.g., IT managers in retail companies

{{context}}Business context or pain point (optional) - e.g., Need for data consistency during inventory updates

Example of generated prompt (final result)

Here's an example with filled-in values:

You are a product marketing expert.
Your task is to rewrite a product feature so it becomes a compelling value proposition.

Inputs:
- Feature: Client-side AES-256 encryption
- Target audience: IT managers in healthcare
- Business context or pain point (optional): Need for HIPAA/GDPR compliance

Instructions:
- Avoid technical jargon
- Focus on the "so what?" for the customer
- Write 1–2 versions that are clear, concise, and benefit-oriented

Output format:
1. Value prop (version A): …
2. Value prop (version B): …

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