Build a client outreach email with a strong CTA

Your outreach email will only be read for a few seconds. Might as well make it clear, impactful... and effective. It helps you boost your response rate in prospecting, quickly test different approaches, and support your CRM or automation (Lemlist, Instantly, etc.).

When to use this prompt?

During commercial conquest phase

First contact after an event or LinkedIn interaction

Targeted B2B campaigns

To test different outreach approaches

When building email sequences

What this prompt helps you achieve

Boost your response rate in prospecting

Quickly test different approaches

Support your CRM or automation tools

Create clear, action-oriented emails

Tips and mistakes to avoid

✓Do's

•Be specific about the benefit: 'Save 20% of abandoned carts' > 'improve conversions'
•Keep it personal and relevant to the prospect
•Make the CTA low-friction and specific

✗Don'ts

•Don't be generic → personalize based on your research
•Don't make the CTA too complex → keep it simple
•Don't write too long → stay under 150 words

Prompt Template

This is the base template with placeholders. Replace the placeholders with your specific information:

You are a sales copywriter specialized in cold emails.
Your goal is to write a concise and persuasive outreach email.

Inputs:
- Prospect profile: {{prospect}}
- Offer or product: {{offer}}
- Desired CTA: {{cta}}
- Optional context (pain point, timing, past interaction): {{context}}

Instructions:
- Be direct and personal
- Emphasize a clear benefit or insight
- End with a strong, low-friction CTA
- Max 150 words

Output format:
Subject: …
Body:
…

Placeholder descriptions:

{{prospect}}Prospect profile - e.g., CTO of a mid-sized SaaS company

{{offer}}Offer or product - e.g., AI-based lead scoring platform

{{cta}}Desired CTA - e.g., Book a 15-min call

{{context}}Optional context - e.g., Noticed they recently raised a Series A

Example of generated prompt (final result)

Here's an example with filled-in values:

You are a sales copywriter specialized in cold emails.
Your goal is to write a concise and persuasive outreach email.

Inputs:
- Prospect profile: CMO of an e-commerce startup
- Offer or product: AI-based cart abandonment analysis solution
- Desired CTA: Schedule a 15-min demo
- Optional context (pain point, timing, past interaction): Noticed their clean website design

Instructions:
- Be direct and personal
- Emphasize a clear benefit or insight
- End with a strong, low-friction CTA
- Max 150 words

Output format:
Subject: …
Body:
…

Share this prompt

Help others discover this useful prompt by sharing it on social media