A good hypothesis is the foundation of any good product test. It must be clear, testable, measurable — and linked to a concrete objective. This prompt helps you quickly generate well-formulated hypotheses to efficiently frame your experiments.
During product discovery or ideation phase
Before launching an A/B test or experiment
To challenge your ideas as a team
In preparation for a product sprint
3 to 5 well-structured product hypotheses
Testable formulation based on best practices
Clear link with product objectives
A basis for discussion to prioritize your tests
This is the base template with placeholders. Replace the placeholders with your specific information:
You are a Product Manager in discovery phase. Based on these product objectives: {{product_objectives}}, and for this audience: {{target_audience}}, formulate 3 to 5 testable hypotheses structured according to the format: If [action or condition], then [expected result], because [justification]. The hypotheses must be specific, measurable, and ready to be tested in real experiments. {{additional_context_block}}{{product_objectives}}Product objectives - ex: improve retention, increase signups, discover more features{{target_audience}}Target audience - ex: free users, B2B customers, new users{{additional_context}}Context or constraints (optional) - ex: no dedicated team for experimentation, technical or legal constraint, mobile focusHere's an example with filled-in values:
You are a Product Manager in discovery phase. Based on these product objectives: improve retention and increase engagement of free users, and for this audience: new users, formulate 3 to 5 testable hypotheses structured according to the format: If [action or condition], then [expected result], because [justification]. The hypotheses must be specific, measurable, and ready to be tested in real experiments. Also add these details: we don't have resources for heavy development.
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