Analyze your competitors to better differentiate yourself

Understanding your competitors isn't about copying, it's about knowing where to position yourself intelligently. A good benchmark helps identify what works elsewhere… and what will make you unique. This prompt helps you generate a clear comparative analysis, useful in product roadmap, marketing pitch, or UX monitoring.

When to use this prompt

Before designing a new feature

During market research phase

To justify product decisions to stakeholders

To inspire UX or differentiating ideas

What this prompt helps you achieve

A synthetic sheet for each analyzed competitor

Clear multi-criteria comparison

Strengths, weaknesses, and differentiating elements

3 concrete opportunities to improve your own product

Tips and mistakes to avoid

✓Do's

•Don't limit yourself to leaders: think also about "smart small players"
•Don't confuse look & feel with real experience
•Stay objective, but seek what inspires you
•Update the benchmark regularly

✗Don'ts

•Avoid overly superficial analyses without real testing
•Don't neglect indirect or emerging competitors

Prompt Template

This is the base template with placeholders. Replace the placeholders with your specific information:

You are a Product Strategist. Conduct a product benchmark by analyzing {{competitor_list}}. Compare them on the following criteria: {{comparison_criteria}}. The target audience of these products is: {{target_audience}}. Provide a synthetic analysis for each competitor (strengths, weaknesses, differentiating elements) and conclude with a summary including 3 improvement opportunities for our own product. {{additional_context_block}}

Placeholder descriptions:

{{competitor_list}}List of competitors to analyze - e.g., Notion, Coda, Confluence

{{comparison_criteria}}Comparison criteria - e.g., onboarding, mobile UX, permission management, integrations

{{target_audience}}Target audience of the products - e.g., product teams, freelancers, students, SaaS companies

{{additional_context}}Additional context or constraint (optional) - e.g., analysis limited to free version, or focused on mobile experience

Example of generated prompt

Here's an example with filled-in values:

You are a Product Strategist. Conduct a product benchmark by analyzing Notion, Coda, Confluence. Compare them on the following criteria: onboarding, mobile UX, permission management. The target audience of these products is: product teams. Provide a synthetic analysis for each competitor (strengths, weaknesses, differentiating elements) and conclude with a summary including 3 improvement opportunities for our own product. Also add these details: limit the analysis to the free version.

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