You know what your product does, but your clients… not always. Too often, messages are full of jargon, abstract, or self-centered. This prompt helps you reformulate your value proposition so it speaks immediately to your target.
To write a landing page or LinkedIn post
When creating your pitch or tagline
To clarify your proposition in your sales materials
To make your benefits concrete and easy to remember
A clear reformulation, without jargon
A customer value-oriented message
A version easily understandable in a few seconds
Text ready to use on your communication channels
This is the base template with placeholders. Replace the placeholders with your specific information:
You are a B2B marketing copywriter. Reformulate the following proposition in clear, benefit-oriented language that is understandable by {{target_audience}}. Initial proposition: {{initial_proposition}}. The desired tone is: {{tone}}. Your reformulation should emphasize perceived value, avoid jargon, and be understandable in less than 10 seconds by a target client. {{additional_context_block}}{{initial_proposition}}Initial proposition (raw) - e.g. Our platform revolutionizes collaborative workflow orchestration via AI{{target_audience}}Target audience - e.g. SME executives, HR, beginner freelancers{{tone}}Desired tone{{additional_context}}Additional information (optional) - e.g. emphasize time savings or ease of use.Here's an example with filled-in values:
You are a B2B marketing copywriter. Reformulate the following proposition in clear, benefit-oriented language that is understandable by SME executives. Initial proposition: "Our platform revolutionizes collaborative workflow orchestration via AI." The desired tone is: simple and direct. Your reformulation should emphasize perceived value, avoid jargon, and be understandable in less than 10 seconds by a target client. Also add these details: emphasize time savings or ease of use.
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